How to optimize your Shopify store for a higher conversion rate.


What does it mean to optimize your conversion rate?

Conversion rateoptimization is a technique used for increasing the percentage ofyour website traffic that makes a purchase, also known as aconversion.

Generating traffic to your store is critical for the success of your store;however, it is equally as important to optimize your online store,focusing on turning your current traffic into paying customers. Itonly takes the viewers 0.05 seconds to make up their minds about yourwebsite. Will they stay, or will they leave? With a time frame likethis, even the most minor issue could cause them to move on, leadingto lost sales.

So how can youoptimize your Shopify store to maximize your sales, to ensure youkeep the viewers you have worked so hard to earn? It doesn’t haveto be complicated.

Run A/B tests

In short, an A/Btest, also known as split testing, involves comparing two differentvariants of the same element, such as an ad or landing page, toidentify which is the better option. With A/B testing, two differentversions of a page are shown to two similar sets of visitorssimultaneously. Eventually, the version that performs moreeffectively and produces more conversions is declared the winner.This can be beneficial in optimizing your Shopify page.

Fortunately, thisisn’t as hard as it sounds to achieve. Third-party platforms suchas Google Content Experiments, Convert, Optimizely, and Adobe Targetfacilitate various aspects of the testing process. Thus, making iteasy to run a large number of tests simultaneously without spendingtoo much time managing the details.

Add Testimonies to build trust

Has your brand been featured in a major publication? Has it won an award? If so,make sure to add it to your store. Additionally, 88% of all consumerstrust online reviews as much as they trust recommendations from theirfriends and families. Therefore add testimonials, reviews, and badgesto your homepage beneath your main content to build trust and projectcredibility.

Offer better product imaging

When shopping online, consumers don’t have as much to go off as they would in astore. In a store, the consumer can see the product and hold and feelit. Online what you give them to see is what they get, anduncertainty can make them less likely to order. Images are a greatway to communicate details about the product, so it’s important touse high-resolution content that displays any notable features.Depending on the product in question, you may also benefit fromadding multiple images that showcase a variety of angles. Inaddition, some brands offer product videos to illustrate specificfunctions or demonstrate how it works in practice.

Follow up on abandon carts

Research has shown that two-thirds of all online shopping carts are abandonedbefore the purchase is complete. This is a lot of potential buyersfor you to turn into conversions. You can start with an initialfollow-up message an hour or two after the end of the visit whileyour product is still fresh in their minds. At this point, a quickreminder may be enough to make a sale.  Maybe you have a similarproduct they might be interested in? You can also use this time toinform them of this.

If this firstmessage doesn’t lead to a conversion, it’s good to wait at least24 hours before contacting the lead again. The second message is theperfect chance to include a small offer such as a percentage off,giving them another reason to return to your site.

Make sure that the design is eye-catchy and easy to look at

Ninety-fourpercent of the user’s first impression is related to designelements. So the first impression of the landing page has a lot to dowith the visual design. Professionaldesigns that wow users also give an impression of better quality.Therefore, clients should hire a professional designer who can bestcommunicate their brand values and products through designs. On the contrary,some of the highest bounce factors (that lead users to leave yourlanding pages) are annoying elements, such as pop-ups, surveys,music, and auto-playing video. Generally, interruptive elements thatare initiated without the users’ permission result in a negativereaction and worse user experience. When it comes to landing pagetesting, don’t be afraid to try different designs and see which oneyour users like the best.

"When itcomes to landing page testing, don’t be afraid to try differentdesigns and see which one your users like the best."

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